GE Building

 The GE Building is an Art Deco skyscraper that forms the centerpiece of Rockefeller Center in the midtown Manhattan section of New York City. Known as the RCA Building until 1988, it is most famous for housing the headquarters of the television network NBC. At 850 feet (259 m) tall, the 70-story building is the 10th tallest building in New York City and the 33rd tallest in the United States. Its address is 30 Rockefeller Plaza, which has led to its nickname "30 Rock".

 




 

  History

 The building was completed in 1933 as part of the Rockefeller Center. The noted Art Deco architect Raymond Hood led a team of Rockefeller architects. It was named the RCA Building for its main tenant, the Radio Corporation of America, formed in 1919 by General Electric. It was the first building constructed with the elevators grouped in the central core. During construction, photographer Charles Clyde Ebbets took the famous photograph Lunchtime atop a Skyscraper on the 69th floor. National Broadcasting Company, also owned by General Electric, leased space in the building.

The office of the Rockefeller family occupied Room 5600 on the 56th floor. This space is now occupied by Rockefeller Family & Associates, spanning between the 54th floor and the 56th floor of the building. In 1985, the building acquired official landmark status. The RCA Building was renamed as the GE Building in 1988, two years after General Electric re-acquired the RCA Corporation.

Facade of the GE Building

The GE Building is one of the most famous and recognized skyscrapers in New York. The frieze located above the main entrance was executed by Lee Lawrie and depicts "Wisdom",[3] along with a slogan that reads "Wisdom and Knowledge shall be the stability of thy times", from Isaiah 33:6 (KJV). The vertical detailing of the building's austere Art Deco facade is integrated with a slim, functionally expressive form. The present exterior is recognized for the large GE letters at the building's top. The famous marquee above the building's entrance is seen on numerous television shows, such as 30 Rock and Seinfeld. Unlike most other tall Art Deco buildings constructed in the 1930s, the GE Building has no spire on its roof.

Some of the building's nicknames include The Slab and 30 Rock. The latter is also the title of the NBC sitcom 30 Rock, which follows the cast and crew of a fictional television show filmed inside the building. The television show uses the building for exterior shots while interior shots are filmed at Silvercup Studios in Queens.

KWO35, the NOAA Weather Radio station for the majority of the Tri-State area, transmits from atop the GE Building at 162.55 MHz.

Below the building is a shopping concourse, connected to the lobby via an escalator. The open lobby's rich materials and reduced black and beige ornamental scheme is enhanced by dramatic lighting. Granite covers the building base to a height of 4 feet (1.2 m), and the shaft has a refined facade of Indiana Limestone with aluminum spandrel panels.

The 65th floor of the GE Building was an event room and restaurant named the Rainbow Room. It was revamped and reopened to the public with new operators until it closed in 2009 due to the economic downturn.

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